9 step definition

Summary of the main steps of the TOP Framework to take into consideration when analyzing
a business customer situation:

1. Scouting for emerging technologies that impact the next 5-10 years. Examples of emerging
   technologies include IoT, big data analytics, AI, cloud computing, and blockchain.
2. Understanding the ways in which technologies spread. The main reference models are the diffusion of innovation theory, the dynamics of innovation theory, and the disruptive innovation theory.
   Conducting a disruption analysis to understand the new ecosystem that will arise due to the digital transformation. Disruption analysis occurs when several events occur simultaneously, including new technology, new actors entering the business scenario, customers adoptingnew habits, and new business models emerging.
3. Creating a new vision and positioning for the company in the ecosystem that has been generated by the disruption.
   Creating a map of the value network to see the power relationships within the network and the new areas of opportunity that arise. A positioning target is identified that corresponds to the company’s strengths and opportunities, and a new business model is developed that leverages the emerging technologies and the new ecosystem.
4. Confirming the commitment, resources, and budget required for the transformation and the new business plan of the company. This is the moment when leadership emerges and the change management of the company is initiated.
5. Creating a roadmap of the transformations with actions, projects, timing, relationships between the new functions, and support for the business plan.
6. Defining the organization of the company’s future, including structure, culture, priorities, characteristics, and mechanisms for generating innovation.
7. Verifying the availability of the human resources necessary to proceed with the transformation in terms of skills and attitudes.
8. Implementing the necessary steps of development and implementation of the identified projects, consistently with the transformation roadmap, using methodologies such as Lean, Agile Project Management, and Quick Wins.
9. Verifying the User Experience after the release of the projects to generate feedback to previous levels of development, business planning, and strategy.